One Million Moms is at it again against JCPenney. And it would be humorous, if it wasn’t so sad.

JCPenney, like most middle-class focused retailers, has been watching their classic demographic wither and die. They’ve already watched as many of their contemporaries.. once proud national retailers like Montgomery Ward.. and regional retailers like Mervyn’s.. have folded. Sears is a shadow of it’s former self. And even the upscale retailers have not been exempt, as chains like The Broadway and Meier and Frank have found themselves consolidated into Macy’s, while others have just simply vanished.

JCPenney is smart to be inclusive. Increasingly, as the next generation matures into adulthood, they already carry a much higher level of tolerance to alternative lifestyles. With each passing generation American society is becoming more inclusive and more open.

For the rest of us, let’s remind JCPenney that One Million Moms.. even if they do indeed represent “one million Moms”, is 0.3% of the population of the United States. We should not allow a small, hateful, bigoted organization to dictate terms under which we all should live.

It’s time for that minority to go into the closet.